Well, they did it again...damn those corporate masterminds that know that photographers just can't say 'no' to fun little gizmos. The new Lens Cap White balance is a cool way to make sure your color temperature is set and the lens stays fresh and clean...at the same time. I would definitely peg this as more of a 'consumer' product, but it's a cool idea none the less.
If interested check em out HERE
But for you aspiring professionals out there, I would definitely recommend the EXPODISK. It's a small disk that is sized to fit particular width lenses (so know the diameter of your lens) and give you quick, accurate white balance reading. The frog is sold separately, tho.
Check out EXPODISK HERE
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